Retailers are Turning to Commerce Publishers for Content, but the Deals Come With Risks

Facing competition from Amazon and even platforms like Instagram and Pinterest, retailers are getting hungrier for content that will get customers to open their wallets. And increasingly, they are turning to commerce-focused publishers for help creating it.

Over the past year, retailers including Amazon, Nordstrom, and Target-owned Dermstore have tapped commerce-focused publishers for articles to feature directly on their own sites.

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