Reuters Finds Readers Want Quality News, But Aren’t Willing to Pay For It

Reuters in April polled 1,230 of its readers as part of an attempt to figure out its future strategy. The good news: People value quality news. The bad: They still don’t want to pay for it.

Although 81 percent of respondents said that a news brand is synonymous with trusted content, with nine out of 10 of them turning to a particular news brand to verify breaking news, two-thirds of them said they wouldn’t be willing to pay for any online content, regardless of quality.

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