Revenge Of The Replicas – 70 UK Papers Hit iOS In One Go

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By: Robert Andrews | paidContent.org

Historically slow to innovate their products and their editorial for the digital age, a trio of UK regional news publishers is this week taking its titles to iOS tablets and mobiles in their original form.

Archant of the east of England is debuting over 60 of its titles on iTunes Store’s Newsstand. Its digital MD Roger Green tells paidContent: “There are five trial apps that are going to be used to test various pricing and sampling strategies and to identify whether there is any difference in appeal between the different types of Newsquest product on offer.

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