Reynolds Institute Joining New Online News Venture

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By: E&P Staff

The Donald W. Reynolds Journalism Institute at the University of Missouri is joining with four entrepreneurs in CircLabs Inc., a Silicon Valley-based venture working to finance online news, according to a release.

“CircLabs has planned a suite of services, this first of which is code-named Circulate,” Jeffrey Vander Clute, who will help lead the effort as a co-founder, said in a statement. “Software development on Circulate is underway, and we anticipate launching the service during the second half of this year.”

The venture is aimed at drawing online users to new sites in innovative ways, and helping Web operators find specific demographic readers.

Adds Vander Clute: “Circulate will address the challenges of how to increase traffic to media-affiliated Web sites, secure relationships with online users and enhance the value of news.”

Vander Clute said CircLabs is “engaged in conversations with a variety of potential strategic partners.”

The Associated Press has been among the media companies providing feedback on the initiative since it emerged from the Reynolds Institute’s fellowship program at the University of Missouri.

More information can be found here.

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