Rise in Online-Ad ‘Clicks’ on Smartphones May Be Due to Key Size

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By: Quentin Fottrell | Wall Street Journal

Stubby fingers may be the reason many consumers end up checking out advertisements on smartphones and tablet computers.

Facebook Inc. (FB), Google Inc. (GOOG) and other technology companies have puzzled over how to make advertising work on mobile devices. But it turns out that tablet-computer and smartphone users, when reading news sites, are more likely to click on ads than those using computers, a new survey suggested.

Consumers don’t appear to be turned off by mobile ads, according to a survey of nearly 10,000 people by Pew Research Center and the Economist Group.

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