TheMediaBriefing is extremely lucky, as a company: We’re a media company that reports on how media companies make money. While obviously not every lesson we learn is applicable to our business model we try to adapt as best we can, whenever conceivably possible, the smart strategies we see at other media companies. For the TMB team, every day is a school day.
So round-ups of our events like these are as valuable to us as to our audience. The truths we’ve taken away from our latest conference will inform our next event in terms of speakers, our editorial strategy and, hopefully, open up new ways of monetising our own media: