‘Rumbo’ Papers Adding ‘Journal”s Spanish-language Tab

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Under an agreement between Dow Jones & Co. and Meximerica Media, the new Rumbo daily newspapers launching in Texas will begin next Monday carrying The Wall Street Journal’s weekly Spanish-language tabloid insert.

The insert, which incorporates content from the Journal and its Latin American, Asian and European editions, will publish first in Rumbo de San Antonio, which launched July 26, the first of four Meximerica tabloids planned for Texas cities. Rumbo de Houston is scheduled to appear later in August, with editions for Austin and the Lower Rio Grande Valley launching in September.

Meximerica is the third U.S. publisher to insert the Spanish-language Journal tab. Tribune Co.’s Hoy runs the section on Thursdays in its New York City, Chicago and Los Angeles editions. Washington Hispanic, a weekly in Washington, D.C., publishes the tab on Fridays.

Under the terms of the agreement, Dow Jones and Meximerica said, Rumbo will pay the Journal a content fee for the exclusive market rights to publish a minimum four-page tabloid section of Spanish-language editorial content and national advertising.

“This section definitely contributes to our main objective of making the paper a refreshing and interesting addition to Latinos in San Antonio and Houston,” Edward Schumacher Matos, chief executive officer and editorial director of Meximerica Media, said in a statement.

“This agreement expands the reach and breadth of the Journal section’s national Spanish-language audience, which also benefits its advertisers,” William E. Casey Jr., the Journal’s vice president, special editions, added in a statement.

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