Russmedia Increases Logins, Engagement, Revenue With Gamification Model

In one of the news industry’s more innovative ventures, Austria regional publisher Russmedia has set up a model using gamification to get logins, engagement, and subscriptions. Eight months in, the company has grown traffic and advertising revenue. In an INMA Webinar on Wednesday, Managing Director Georg Burtscher shared how Russmedia had to change how it works…

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