S&P Cuts NYT Co. Credit Rating Again

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Credit-ratings agency Standard & Poor’s Ratings Services on Tuesday cut its long-term rating on newspaper publisher The New York Times Co., as its advertising revenue continues to fall.

S&P cut its corporate credit rating and senior unsecured debt rating to “BBB-” from “BBB.”

“BBB-” is one notch above “junk bond” status. The ratings were removed from CreditWatch, but the outlook is negative, meaning another downgrade could occur.

“The rating downgrade reflects a worsening pace of decline in advertising revenue at the company’s newspaper publications,” said S&P credit analyst Emile Courtney in a statement.

Despite weakening ad revenue, The New York Times has a diversified and quickly growing online revenue base. S&P expects online revenue will begin to offset print revenue declines over the next few years.

Shares fell 35 cents to $19.96 during midday trading.

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