‘S.F. Chronicle’ Takes Classifieds to TV

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By: E&P Staff

The San Francisco Chronicle is taking its classifieds to the tube. The paper announced on Friday the launch of Chronicle Jobs television programming.

Starting Jan. 23, the 30-minute show will run weekly on Mondays at 5:30 a.m. on UPN Bay Area Channel 44. The program will be repeated on Tuesdays and Wednesdays at the same time.

The program will consist of voice-overs, explaining jobs in six categories: general, sales and marketing, professional, health care, skills and trades, and technology. Viewers will see “slice of life” work footage during the voice-overs.

No commercials will air during the program. The Chronicle has a media partnership with UPN Bay Area Channel 44.

“No one else in the market is able to offer such an effective and multi-tiered approach to its advertisers in reaching job seekers — active and passive,” Phyllis K. Pfeiffer, senior vice president of advertising at the Chronicle, said in a statement. “We’ve worked long and hard on this program to make it appealing to advertisers not only on a cost basis but also on a reach and frequency basis.”

When asked if the program was going to cost an additional amount for advertisers, Nancy Meyer, classified ad director at the Chronicle responded, “Chronicle Jobs TV was created to ensure that advertisers get the best results through a variety of products and services that the Chronicle can offer.”

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