Sales-Driving Tip o’ the Week: Newspaper insert colossus Valassis Communications Inc. says

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By: Editorial Staff

results of new Promotion Decisions Inc. research show that single-coupon ads on one freestanding insert page drive 47 percent more redemption than multiple-coupon ads.
(Editor & Publisher WebSite:http:www.mediainfo.com) [Caption]
(copyright: Editor & Publisher November 27, 1999) [Caption]

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