Same-Property Ad Revenue Up 11.2% at Journal Communications

By: E&P Staff

Milwaukee-based Journal Communications Inc. said Tuesday that on a same-property basis its total revenues for November were up 10.6% over the same period a year ago, driven by an 11.2% jump in advertising revenue. Publishing revenues were up 0.2% in the period.

Journal Communications said total revenues for its 11th period ended Nov. 19 increased 23% over the year-ago period to $42.26 million, helped by the contribution of a television station acquired on Dec. 5, 2005.

In its publishing group, revenues at the Milwaukee Journal Sentinel, community newspapers and shoppers totaled $26.40 million, up 0.2% compared to $26.36 million in the 2005 period.

Advertising revenue was $19.05 million, down 2.4%, while circulation revenue fell 1.2% to $4.2 million.

Other revenue of was $3.16 million, up 21.5%, on gains in commercial printing and commercial delivery revenue.

At the Journal Sentinel, total advertising revenue was down 0.2% to $14.34 million. Retail advertising was up 4.1% while classified advertising revenue was down 9.3%. Journal Sentinel national advertising revenue of $0.93 million increased 25.7% while direct marketing revenue of $0.59 million was down 8.3%, reflecting the loss of a large solo mail customer.

Within the daily paper’s classified advertising, help-wanted was up 3.0%; auto was down 30.7%; real estate/rentals decreased 15.1%; and the “other” category was flat.

Circulation revenue at the daily newspaper was $3.98 million, down 1.1% compared to a year ago. “Other” revenue at the daily newspaper of $1.13 million was up 68.6%, reflecting a new commercial contract to print USA Today as well as growth in commercial delivery revenue.

At the Company’s community newspapers and shoppers operations, total advertising revenue was $4.71 million, down 8.5%. Retail advertising revenue was down 8.7%, due in part, the company said, to shoppers that were discontinued and replaced with a shared mail product at our daily newspaper. Classified advertising revenue decreased 11.3% and “other” advertising revenue of $0.08 million was up 61.7%. Circulation revenue at the community newspapers and shoppers of $0.22 million decreased 3.5%.

At the broadcasting segment, total revenue at Journal Communications’ radio and television stations increased 66.2% to $13.97 million. Excluding the new television operations — which recorded eleventh period 2006 revenue of $5.02 million — same-station broadcast revenues were up 30.2%, on an increase in political advertising.

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