By: E&P Staff
The San Antonio Express-News is set to launch a new weekly publication targeted to adults 18-35 at the end of February.
In a memo to staffers posted on the Association of Alternative Weeklies Web site, Express-News Editor Robert Rivard wrote the free 210SA (210 is the San Antonio area code) is modeled on Tribune’s RedEye and Belo’s Quick. It will focus on music, the Web, film, gaming, and popular culture.
“It’s a product designed to serve a market that otherwise has few alternatives for information in San Antonio,” Rivard wrote.
The paper will maintain a small staff while drawing on Express-News and freelance writers. Julie Vera has been named editor of 210SA. She served as deputy editor of the Express-News other start-up publication, Conexion.
Joaquin Herrera, also with Conexion, will design 210SA. Clint Hale from the Express-News sports department joins as a staff writer. Jennifer McInnis will serve as a copy editor. She was previously at Quick.
Express-News Assistant News Editor John Henrichs will help with the 210SA launch.
Rivard wrote the new product is just one of many steps the Express-News is taking to “grow horizontally” and transition through challenging times. Like many metro newspapers throughout the country, he also revealed in the memo the Express-News is looking to quickly grow its online audience.
Executives and senior managers with Hearst Newspapers (which owns the Express-News) are meeting in New York next month to get a “more detailed blueprint” of how the company intends to “move from the status quo online to the next stage,” Rivard wrote.