?San Diego Union-Tribune? Unveils ?Dramatic Makeover?

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By: E&P Staff

A redesigned San Diego Union-Tribune hit the streets Tuesday as a narrower broadsheet with color-coded section fronts, a new body type font and bolder photos and graphics.

Among its changes is a nameplate that calls the paper the San Diego U-T. In a note to readers, the paper repeatedly refers to itself as the “new U-T,” and calls the new design “one of the most dramatic makeovers” in its history.

“It signals our investment in San Diego and our commitment to being a forward-thinking, community-oriented media company of the future,” Editor Jeff Light said. “We’ve re-focused our reporting to highlight areas that are most important to the people of San Diego County.”

The redesigned newspaper is also a reflection of the Union-Tribune’s Web-first newsgathering philosophy with the print product offering in-depth analysis, Light said.

The Union-Tribune recently reorganized its newsroom with teams assigned to focus on issues such as more watchdog journalism, expanded business news and more viewpoint on the editorial pages, the paper said.

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