SavingStar Raises $9 Million in Bid to Replace Paper Coupons

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By: Jack Neff | adage.com

Digital-coupon player SavingStar has raised $9 million in Series C financing less than a year after its launch as it looks to build on its lead in the still-small effort to replace paper coupons.

The financing was led by venture-capital firm DCM, joined by previous investors Flybridge Capital Partners; First Round Capital; IA Venture; Loyalty Management Group founder Keith Mills; and Buddy Media CEO Michael Lazerow, a member of SavingStar’s board.

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