By: Meg Campbell
Newspaper systems developer Saxotech and social media solutions developer Pluck Corp. have teamed up to create an integrated social media solution that lets publishers combine newsroom content with reader comment in a single system.
The combined solution, announced last week at the NAA 2008 Capital Conference, aims to streamline the way newspapers leverage reader participation and community journalism, increasingly seen as a key to bolstering online revenues.
Austin-based Pluck’s SiteLife, used by Gannett (since earlier this year), The Washington Post, and The Houston Chronicle, “currently powers more than a billion social media interactions every month,” according to the company. The agreement with Tammpa-based Saxotech integrates SiteLife with Saxotech’s Mediaware Center solution, to let users manage presentation and distribution of content from the newsroom and readers.
As media companies begin to participate in community conversations and create special-interest communities, they require social-networking technology, explained Paul Harris, Saxotech’s Marketing Director. “For Saxotech customers who want to take the next step, and want to get very serious about organizing communities, we have integrated with Pluck to deliver the best-of-class community conversation solution,” he said.
Harris maintains that newspapers that provide users with a reliable, fast and organized community experience will encourage daily user visits and see “huge” jumps in their page views, which can translate to increased local ad revenue.