By: E&P Staff
Gudbrandsdolen Dagningen (GD), an independent regional media company in Lillehammer, Norway, has selected the Saxotech Mediaware Center as the publishing technology for its newspapers, Gudbrandsdolen Dagningen and Norddalen.
The Saxotech Mediaware Center will bring GD’s print and digital publishing together to optimize planning, streamline workflows and reduce operating costs.
“Shifts in the media industry and the marketplace were the main drivers for exploring more efficient editorial systems that take advantage of layout driven production and geometries,” Jon Kristiansen, CEO of Gudbrandsdolen Dagningen, said in a statement. “After considerable research, we determined that Saxotech’s capabilities and experience are best suited for our editorial and online needs now and in to the future.”
The shift from independent editorial content systems to a single, distributed architecture will provide GD with a common technology platform to streamline its business processes in the newsroom and still independently plan, create, edit and publish the day’s news.
GD will have real-time visibility to the latest version of every production page and its elements across all of its print products. Content producers and editors will be able to plan stories and manage content based on resource availability and publish to a broad variety of channels all from one system — allowing all contributors to be more efficient and productive.
Saxotech Mediaware Center and Saxotech Online will be demonstrated daily at IFRA, Oct. 4-6 in Hamburg.