Schibsted Reduces Churn by Helping Readers Visualize a Subscription’s Value Proposition

Schibsted has optimised digital sales channels for several years already. Over the past couple of years, there has been a trend toward flattening out the sales volume. As a consequence, there is a focus on keeping subscribers.

One of our hypotheses was we would decrease churn if we made it easier for subscribers to stop but it was more attractive to stay.

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