By: Wayne Robins
PowerOne Media Inc. has made a deal to provide CarCast, its online auto advertising mechanism, to a dozen E.W. Scripps Co. newspapers.
Scripps papers and Web sites that have answered the CarCast call include The Knoxville (Tenn.) News-Sentinel, The Commercial Appeal in Memphis, Tenn., and a number in Texas and Florida, the latter of which share the automotive sales Web address, http://www.floridamotormall.com.
Scripps is one of 11 media companies that have invested in PowerOne, which was born last November with the merger of AdOne and PowerAdz. Making the announcement for Scripps was its general manager of interactive media, with the incredibly apt name Bob Benz.