Scripps Reports Slight Dip in November Newspaper Ad Revenue

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By: E&P Staff

Cincinnati-based E. W. Scripps Company Tuesday reported ad revenues at newspapers managed solely by Scripps declined 0.2% in November to $61.8 million, compared to $62.4 million in the same period a year ago.

The dip was driven by declines in classified, down 6.9% to $15.8 million, and national, down 5.1% to $3.4 million. Scripps said its preprint business, online and “other” categories combined for a 6.7% increase to $15.8 million.

Scripps said that for competitive reasons it does not break out monthly revenue and traffic for its interactive media division, which includes the online search and price comparison services Shopzilla and uSwitch.

Scripps publishes daily and community papers in 18 markets.

Scripps Networks revenue was up 17% to $96.0 million in November, the company said. Scripps Networks includes such national cable and satellite television networks as HGTV, Food Network, DIY Network, Fine Living and Great American Country.

At Scripps’s television station group, November revenue was up 26% to $39.6 million on the strength of political advertising, which surged to $10.2 million for the month, compared with $1.4 million in the year-ago period.

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