Scripps Taps Travidia to Power Online Shopping Channels

By: E&P Staff

The E.W. Scripps Company has selected Travidia to power its newspaper Web site shopping channels.

Beginning later this month, 14 Scripps newspaper shopping sites will feature print display advertisements online, as well as Travidia’s Syndicated Marketplace — weekly inserts from national retailers like Lowe’s, Petco and Red Lobster — all in a searchable, integrated shopping marketplace format.

Scripps newspapers equipped with shopping channels are located around the country and include the Redding Record-Searchlight and Ventura County Star in California, the Corpus Christi Caller-Times, San Angelo Standard-Times, Abilene Reporter-News, and Wichita Falls Times Record News in Texas, the Knoxville News Sentinel and Memphis Commercial Appeal in Tennessee, the Daily Camera in Colorado, the Kitsap Sun in Washington, the Naples Daily News and Treasure Coast Newspapers in Florida, Evansville Courier & Press in Indiana and the Anderson Independent-Mail in South Carolina. They will join more than 100 newspapers currently being served by Travidia.

“Travidia tailored their technology to increase traffic to our newspaper Web sites and to maximize online exposure for our retail advertisers’ print messages,” Bob Benz, general manager of interactive media for Scripps newspapers, said in a statement. “This new partnership will enhance our Web sites by providing retailers with creative solutions to connect with our readers, and we’ll also be able to feature advertisers’ inventory content in real time.”

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