By: Editorial Staff
Seattle Times expands workshop p.
THE SEATTLE TIMES has extended its Urban Newspaper Workshop (UNW) to include advertising sales in which students put their training into actual practice.
Last year, the four-year-old workshop for high school minorities created an advertising component to bolster its existing editorial instruction.
This summer, the advertising enrollees will sell ads to selected clients for their workshop publication, with all proceeds going to student scholarships.
After receiving instruction in advertising, sales, design and marketing, each student will work with Times marketing personnel to fashion a full-page ad for one of six sponsors. Among them are the Bon Marche department stores, J.C. Penney, Bartell Drugs, a book store and an insurance firm.
Bellevue Mall, next door to Seattle, will provide the youngsters with additional sales experience by running a banner page in the workshop paper. The students will sell ads to mall merchants, create the layouts and see the ads through production.
Darrell Oldham, the Times advertising marketing director and coordinator of the advertising portion of UNW, said, “It’s a tribute to the program and the community that we sold six paid sponsorships in three weeks. Mike McMurray, Bartell Drugs’ marketing director, said his company believes that the workshop “represents an opportunity to plant seeds of development for the future.”
Also sponsoring UNW are the University of Washington School of Communications and the Dow Jones Newspaper Fund.
The program is directed by Times editorial columnist Don Williamson.