SEATTLETIMES.com MORE CLOSELY MIRRORS PRINT

By: Staff Reports

New Design Follows ‘Intuitive’ Newspaper Sections


The Seattle Times Co. redesigned its Web site, seattletimes.com,
this week. The company said the new design is based partially on
the layout of the print newspaper.

The newly launched site features wider pages, designed to
accommodate special projects, graphics, and multimedia content.
The new navigation system mirrors the navigation of newspaper
sections and content names, according to the Times Co.

“Seattletimes.com is now visually consistent with the feeling and
layout of the newspaper, allowing us to provide our readers and
site visitors with a fluent experience that isn’t foreign when
moving from print to online or vice versa,” said Michael Fancher,
executive editor of The Seattle Times, in a statement.

The new design also incorporates network advertising positions
already deployed on the company’s other Web sites, NWsource.com
and NWclassifieds.com. The move will give more exposure to
advertisers, the company said.

The company also pointed out that the NWsource domain, a joint
online operation with seattlep-i.com, was the 16th most-visited
portal in the nation during February, according to
Nielsen/NetRatings.



Copyright 2001, Editor & Publisher.

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