Selling Subscriptions Through Apple is Getting Better for Publishers — But Also for Everyone Else

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Monday is Apple’s big day for software announcements at its annual WWDC conference, but we got an early peek at one of them at The Verge and Daring Fireball today — and it’s one that’ll be of interest to publishers. The Verge’s Lauren Goode:

In a rare pre-WWDC sit-down interview with the The Verge, Phil Schiller, Apple’s senior vice president of worldwide marketing, said that Apple would soon alter its revenue-sharing model for apps.While the well-known 70/30 split will remain, developers who are able to maintain a subscription with a customer longer than a year will see Apple’s cut drop down to 15 percent. The option to sell subscriptions will also be available to all developers instead of just a few kinds of apps. “Now we’re going to open up to all categories,” Schiller says, “and that includes games, which is a huge category.”

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