‘SF Chron’ Updates Its Take on Wildly Popular ‘1984’ Hillary Clinton Video

By: E&P Staff

The San Francisco Chronicle, which helped kicked off the frenzy this week over Hillary Clinton “appearing” in a YouTube video of the famous Apple “1984” TV commercial, returned today with an update.

The paper’s political writer Carla Marinucci, declares, “The political question of the week is the identity of the anonymous person who reworked the classic 1984 ad introducing the Apple Macintosh computer to the world into a biting attack piece against Clinton — and posted it on the popular YouTube Web site.”

The frenzy reached such a state that Sen. Barack Obama was asked about in by Larry King in a CNN appearance on Monday night. Obama denied that his campaign was involved.

“Just who is ParkRidge47 — the mystery figure who introduced an Internet political attack ad that has stirred the press and political junkies tuned into the early presidential campaign — and what does the videomaker have against Democratic front-runner Sen. Hillary Rodham Clinton?” Marinucci asks.

An excerpt from her article today, available at www.sfgate.com, follows.


There are some clues to the identity of the person behind the sophisticated political remix of director Ridley Scott’s original Macintosh computer ad — a so-called video mashup. Analysts have said the video is representative of the multiplying power and democracy of the Internet and is a harbinger of a brave new era of unauthorized “viral” political ads made by individuals working independently of campaigns and consultants.

The ad was first placed on the YouTube site on March 5 by an anonymous poster signed ParkRidge47, a signature that appears to be a clever jab at the New York senator, who was born in Chicago in 1947 and raised in nearby Park Ridge, Ill.

After the ad received more than 100,000 hits in two days, Micah Sifrey, editor of TechPresident.com, a Web site that tracks how the Internet is changing politics, sent an e-mail to the poster, asking for more information about how and why the ad was created.

ParkRidge47 wrote back, saying that the “Hillary 1984” ad, which urged Americans to “Vote Different,” was inspired by Hollywood entertainment mogul David Geffen’s public critique of Clinton — and “Clinton’s campaign bullying of donors and political operatives” in the wake of it, according to Sifrey’s Web posting….

Steve Dowling, corporate spokesman for Apple reached Monday by The Chronicle, said he did not know who produced the political video and repeatedly declined to answer questions about the firm’s reaction — or whether it was considering legal action.

But E. Floyd Kvamme — who helped bring the original “1984” ad to Super Bowl viewers when he was vice president of sales and marketing for Apple Computers — said he wouldn’t be surprised if the company took action.

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