By: Joe Strupp
Just weeks after the Detroit Free Press seized on one of its most popular local attractions to create the first year-round, weekly hockey section in a U.S. newspaper, the San Francisco Chronicle has done the same with a longtime Bay Area tradition: wine.
Beginning Thursday, the Hearst Corp. paper will publish what it claims is the first weekly newspaper section devoted solely to news and information about the grape-based nectars. “There is more than $50 million spent annually on wine advertising nationwide,” said Steven B. Falk, Chronicle publisher and chief operating officer. “We think there are several million dollars there for us.”