Shareable, Concise and Authentic: The BBC’s Approach to Mobile Video

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People now watch three times more videos on smartphones and tablets than they did two years ago. So as more press play, how does what they are seeing on their mobile devices differ from other digital video formats?


“The elements of storytelling do not change”, said Nathalie Malinarich, mobile editor, BBC News, speaking at the Mobile News Summit in Hamburg today.


She explained the differences between video formats stem from a change in people’s video consumption.

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