Shaw Newspapers Buys Into Hispanic Market With ‘El Conquistador’ Purchase

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By: E&P Staff

Shaw Newspapers is buying a bi-lingual Hispanic weekly distributed in its core far suburban Chicago market.

John Rung, group publisher of Shaw subsidiary NorthWest News Group, said Friday the company expects to finalize purchase of the free-distribution El Conquistador newspaper on Saturday.

Rung said the group decided to buy an existing Latino paper after advertisers asked him to create a paper for the audience.

“We spent a lot of time analyzing and researching the growing Latino market in the NorthWest News Group’s distribution area,” Rung said in a prepared statement. “We did not want to start a Latino publication without knowing the market very well. El Conquistador Publisher Laura Carillo Barth has been doing this for 14 years. She knows the market. She has served it well. The deal makes a lot of sense.”

Carillo Barth, who founded the paper in 1992, will remain publisher for “an undetermined amount of time,” Rung said.

El Conquistador is distributed at supermarkets, libraries, gyms, Spanish-speaking churches and other venues in McHenry, Kane, DuPage, and Will counties.

The NorthWest News Group publishes two daily newspapers in the area, the Shaw flagship Northwest Herald in Crystal Lake, Ill., and the Kane County Chronicle in Geneva, Ill.

El Conquistador is the second acquisition for NorthWest News Group in recent weeks. Last month, it finalized the purchase of Grayslake, Ill.-based based Lakeland Media and its 16 community papers.

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