Singapore Newspaper Opens Sports Bar

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By: E&P Staff

In a posting carried by the Pacific Area Newspaper Publishers Association’s Website, Rebecca Leaver reports that Singapore Press Holdings has opened The New Paper Sports Bar, named for its tabloid emphasizing sports and aimed at younger readers.

Besides their Tiger beer, customers get soccer on big-screen TVs and “an exclusive live feed from The New Paper‘s newsroom, where its sports writers offer up-to-the-minute betting tips,” Leaver writes.

In an announcement, the SPH called the bar “a venue for the newspaper to connect with its readers, as well as provide perks for subscribers who take up the free option of joining TNP Club.”

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