By: Press Release | SPH
In June 2012, Singapore Press Holdings (SPH) went live with ppi Media’s PlanPag. After signing a contract in July 2011, the German software vendor implemented the new ad planning and layout system. The PlanPag software is integrated with existing systems at SPH: AdNet, an ad order entry system developed by SPH, as well as its Atex Hermes editorial system and the InDesign–based Chinese editorial system.
18 newspapers published in four languages, growing requirements for ad planning and layout over the last years – it was time for enhancements at SPH. And they have been made. On June 19, the first pages of the newspapers at SPH were produced with the new solutions. “To ensure that print advertising remain as an attractive option for our customers, we are challenging the status quo to createnew and innovative newspaper ads. The PlanPag system allows us to track and implement such ads for our clients. This is just the beginning as we strive to reinvent print advertising, by packing more punches to it and making it more visually stunning” says Mr Tan Ooi Boon, Vice President of Marketing at Singapore Press Holdings.
SPH is the market leader when it comes to newspapers publishing in Singapore. The media group has been setting standards for years, in particular in the field of creative ads and cross-media offerings. With the implementation of PlanPag, SPH will use a proven industry standard for newspaper planning and production. At over 90 installations all over the world, PlanPag defines main runs, pre-runs, volumes and book structures, places ROP ads, reserves desk spaces, assigns colors and reserves ad spaces for classified ads.
For ppi Media, this implementation is the second in Singapore and it is strengthening the company’s position on the South East Asian market. “We see more and more Asian newspaper publishers preparing their operations for the future by favoring standardized high quality solutions. Individual software development does not seem to be a competitive alternative,” says Norbert Ohl, COO of ppi Media, after the go live.
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH’s subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend’s iPad application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
About ppi Media
ppi Media, a software developer, was founded in 1984. Since then its core competence has been to set standards in technology and automation for the newspaper and printing industry. ppi Media is an international market leader in the field of automated newspaper production, providing, amongst others, solutions for ad planning and production, edition planning and plate production. 80 % of all daily newspapers in Germany and 50 % of the top 20 dailies in India are produced with ppi Media’s solutions in the following areas: Planning, Advertising, Editorial, Prepress, Production Tracking &Reporting, Mobile and Services.