Sky is bullish on virtual reality. While many media companies are exploring VR to create new viewing experiences, few of them are going all-in. But Sky’s message is clear: It wants to be a leader in the space, not a follower.
That’s why the telecom company set up Sky VR Studio in February, a 10-person unit dedicated to creating VR experiences for entertainment, news and sports. It brought in award-winning VR director Richard Nockles to head it up and has since created a load of VR projects for sports fans. The first two were during Formula 1 in March. The 360-degree videos, each a couple of minutes long, ran on Facebook, and took viewers into the pit lane, team garages and out onto the track. Each generated 2.5 million views apiece.