Smart Investments in Paid Lead Acquisition to Grow Membership

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Back in 2004, I helped one of the early online environmental “blogs” undertake a big technical upgrade. At the time, this site had a staff of 10 people and their email newsletter list had about 60,000 subscribers. I remember thinking that was a sizeable list at the time, and much later learned how important it was to their non-profit business model.

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