SNA Testing AdDogs Platform

By: E&P Staff

Suburban Newspapers of America (SNA) is in the process of making it easier for advertisers, recruitment agencies, and individuals to create, place, and buy ads in multiple outlets.

The organization partnered with AdDogs to test a platform that would handle the process in three of its member’s markets: Houston Community Newspapers, GateHouse New England, and Journal Register Company’s Detroit newspapers.

“Media buyers have been telling us for years that our industry is difficult to buy,” Nancy Lane, president of SNA, said in a statement. “This is especially true with smaller advertisements that are being placed in multiple markets.”

Lane said that recruitment agencies in particular have been trying to work with the SNA board to find a better way to advertise in its member papers.

Once the testing phase is completed, the SNA board will review the results. The board may ask members — representing more than 2,000 titles — to input their rates in AdDogs’ system.

AdDogs platform can also reverse publish traditional print ads to the Web.

AdDogs is a joint venture of Harger Howe, a Houston-based ad agency and Mactive, an Atex company.

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