SNAP Separates from NAA, Continues Collaboration

By: E&P Staff

The Specifications for Newsprint Advertising Production (SNAP) Committee announced yesterday that it will no longer use the Newspaper Association of America Web page or staff to support its document-distribution or SNAP Certificate efforts.

Crediting the NAA’s Senior Vice President/Technology Tom Croteau and Production Operations Director Michael Brady for their support, SNAP Chair Peter Brehm of Vertis Communications, said in the announcement that the committee looks forward to “operating in coordination with, though independently of, NAA as we pursue efforts to create, distribute, and help the industry apply SNAP coldset specifications.”

Effectively immediately, SNAP information is posted on the new Web site, The organization may be reached at SNAP/Media Technology Partners, 44050 Ashburn Plaza, Suite 195-664, Ashburn, VA 20147 until an e-mail address is established and posted on the Web site, along with other contact information. Until then, any e-mails sent to Michael Brady’s NAA e-mail address with “SNAP” in the subject line will be forwarded to that new SNAP e-mail address.

SNAP/Media Technology Partners said payments for the SNAP Certificate program should now be made payable to Media Technology Partners and not to NAA.

“It is important to understand that SNAP will continue its efforts,” Dennis Cheeseman, US Ink customer service director and committee vice chairman, said in a statement. He invited all members of the coldset community to attend the next SNAP meeting, planned for September just before the International Newspaper Group conference convenes, in Tampa.

Coldset commercial printers and newspapers use the SNAP specification to assure reproduction quality. The specification’s current version is posted on the site and can be downloaded without charge. With representation from coldset commercial printers, newspapers, and suppliers the SNAP Committee researches, compiles, publishes, and explains technical and process information that will advance coldset printing quality, consistency, and efficiency.

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