Snapchat is Pushing its Publisher Content Almost Out of Sight

Snapchat is making a small but important tweak to how it displays, and then plays, user Stories inside its app.

First, Snapchat is putting user Stories at the very top of the Stories page. That means you’ll likely see more of your friends’ Stories “above the fold.”

The new design creates an obvious group of losers: Snapchat’s Discover publishing partners, who used to occupy the top of that page and will now have their channels listed below all of your friends’ stories. Depending on how many friends you have on the app, that could mean lots of scrolling before you come across Discover content.

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