Snapchat User Content Fuels Jump to 10 Billion Daily Video Views

The majority of people using Snapchat Inc.’s application are making videos, fueling a boom in watching them, the company is telling its investors.

More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February, said the people, who asked not to be identified because the information isn’t public.

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