Snapchat Wants a $40 CPM For New Video Ads

Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders.

The  app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive). The interactive part is new and means the ads are clickable; people can swipe up on them to watch a longer video, install an app, shop. Advertisers pay a minimum of 2 cents a view for non-interactive videos, which amounts to a $20 CPM. Now, advertisers said they are paying at least $40 CPM on the interactive ads, regardless of whether people interact with them or not.

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