Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders.
The app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive). The interactive part is new and means the ads are clickable; people can swipe up on them to watch a longer video, install an app, shop. Advertisers pay a minimum of 2 cents a view for non-interactive videos, which amounts to a $20 CPM. Now, advertisers said they are paying at least $40 CPM on the interactive ads, regardless of whether people interact with them or not.Read More