Snapchat’s Ultimate Goal Isn’t Just Chat—It’s Total Media Domination

It can be difficult to get a handle on Snapchat sometimes, and not just because of its notoriously user-hostile (at least for old people) design. It’s also a slippery target because it keeps changing so rapidly—the Snapchat you thought you knew six months or a year ago isn’t the same Snapchat you’ll be using tomorrow.

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