SNPA Research: Weekly Publishers Optimistic About Future

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By: Mike Jenner | Houston Harte Chair, Missouri School of Journalism

Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don’t envision a time when they’ll no longer produce a print edition.
While weekly papers haven’t moved as quickly as the dailies into creating mobile phone and tablet apps, they have kept pace with smaller dailies in the adoption of paid online models.

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