Social Media Is On the Rise, But Not Like You’d Expect

As readers worldwide increasingly rely on distributed news—found through social media and other aggregators, rather than on a publication’s homepage—their awareness of newspaper brands and individual journalists may be deteriorating.

The decline of print, the growing use of smartphones and social media, and the rise of ad blockers are changing the way we get our news. But a new report this week by the Reuters Institute for the Study of Journalism suggests that the rise of social media as a journalistic platform is also changing the way readers understand what news is and how it is produced.

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