Some Media Companies Cool on YouTube Distribution

In May, the do-it-yourself, home-and-garden site Hometalk made its first big push into video on Facebook.

Since then, its Facebook video audience has surged, driven by clips such as an eco-friendly oven cleaning technique that has garnered over 38 million views since July 2, according to Hometalk’s co-founder and chief marketing officer, Miriam Illions.

That’s far more attention than Hometalk’s videos have generated on YouTube, where it has had a limited presence for years.

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