Some Publishers Appear to be Cooling on Facebook Instant Articles

Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, are posting less and less there, according to a new analysis by analysis by Newswhip and confirmed in independent reporting by Digiday.

Newswhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20). During that limited timeframe, it found that while some publishers including The Huffington Post, Mic and Washington Post are essentially all in on the format, other early adopters (BBC News, National Geographic and The Wall Street Journal) barely seem to be using Instant Articles at all recently.

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