‘South China Morning Post’ Ready with App at iPad’s Launch

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By: E&P Staff

The same day the Apple iPad became available in Hong Kong, the city’s South China Morning Post launched its iPad app and was the second most popular app in the Hong Kong App Store, with more than 3,000 downloads from Hong Kong, China, North America and elsewhere.

The July 23 launch relied on technology from WoodWing Software, Zaandam, The Netherlands, that made the SCMP Asia’s first English-language daily with a native iPad app. Offered at no cost for a limited trial period, the app has Monday through Saturday editions.

The app relies on XML feeds and images from the paper’s CCI editorial system, managed in dossiers in WoodWing Enterprise and dragged into Adobe InDesign templates. WoodWing’s iPad tools are used in conjunction with its Smart Layout and Smart Styles efficiency tools.

Published since 1903, the South China Morning Post circulates 100,860. Its combined readership of 376,000 includes the Sunday Morning Post and scmp.com. Launched in 1996 and converted to the region’s first fully paid subscription site in 2004, scmp.com now has more than 19,000 subscribers and 20 million monthly page views.

SCMP sent two employees to a two-day iPad workshop we held at our office in Malaysia. And just four weeks after the workshop the SCMP iPad app was ready for sale,” WoodWing Asia Pacific Managing Director Remco Koster said in a statement. “This shows how fast decisions are made at SCMP and how quickly Enterprise and our iPad solution can be deployed,”

After the workshop, WoodWing ‘s local partner Serioustec “had to create the templates, to configure the workflow and to set-up the CCI XML export,” said Serioustec CEO John Fong. “In addition the iPad app customizations needed to be done to get the iPad app submitted to Apple to be approved in time for the iPad launch.”

Two other Asian newspapers also had just begun using WoodWing’s iPad Tools, when Japan’s Mainichi Shimbun launched the PhotoJ. app in May and Indonesia’s Kompas Gramedia launched its Kompas daily app in June.

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