South Dakota Papers Pick Up Millions in Political Ads

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By: Jennifer Saba

Thanks in part to a tight race Senatore race in South Dakota, newspapers in the state picked up a record $2.4 million worth of political advertising.

According to the South Dakota Newspaper Association, this year bested the amount set in 2002, $540,000. The association placed hundreds of full pages ads in dailies and weeklies up to the final weeks of the election.

David Bordewyk, SDNA general manager, said in a prepared statement that Sen. Tom Daschle and Republican challenger John Thune (who won the race) were expected to spend $30 million in the campaign, plus an additional $10 million from advocacy groups. Newspapers benefited from the coffers.

Also spending heavily with papers were U.S. House candidates Rep. Stephanie Herseth and the Republican challenger Larry Diedrich in addition, to groups involved with statewide ballot issues.

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