Spanish-Language ‘La Opini?n’ Launches NIE Program

By: E&P Staff

With the start of the new school year in Southern California, La Opini?n, the nation’s largest Spanish-language daily, is launching its first Newspaper In Education (NIE) program.

La Curacao, a major electronics and appliances retailer, has signed on as the program’s charter sponsor, the newspaper said. “Not only is (NIE) an important educational program but it is also an excellent way to reach Hispanic youths,” La Curacao’s advertising and marketing manager, Ruth Garcia, said in a statement.

La Opini?n’s NIE curriculua includes structured learning for the elementary, junior high, and high school levels. Curricula for the lower grades was developed by Martha Montoya, founder and president of Los Kitos, a bilingual comic strip that is syndicated to more than 200 newspapers. Barbara Neder developed the high school curriculum.

“We are very proud of our ongoing work in the community, and especially our focus on education. This program will target our youth and provide them with an informative, educational and entertaining tool where they can learn about the world, their community and the issues that affect their lives,” said Monica Lozano, publisher and CEO of the ImpreMedia LLC-owned La Opini?n. “We are pleased with the response we have received from local schools who see us as a key partner in improving the educational achievement levels of Latino youth.”

La Opini?n noted that Hispanics comprise more than 60% of the enrollment in the Los Angeles school district, and that surrounding Southern California districts in Orange County, San Bernardino and Ventura all have Hispanic student enrollments over 40%.

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