Sports Illustrated Teams Up With Fox Sports for Ad Deal

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Sports Illustrated and Fox Sports have signed a new multiyear advertising and editorial agreement that they hope will provide a more robust competitor in a digital sports media landscape dominated by ESPN.

Under the arrangement, Sports Illustrated, which is owned by magazine giant Time Inc., and Fox Sports, owned by 21st Century Fox, will share “significant” content, according to Rich Battista, president of Time Inc. Brands.

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