Sports Journalists Battle for Relevancy

When Washington Post sports reporter Kent Babb traveled to Oakland, Calif., to report a feature story on Oakland Raiders running back Marshawn Lynch during the summer of 2017, Babb knew that convincing Lynch to cooperate would be a tough sell.

Lynch, who nicknamed himself “Beast Mode” for his bruising running style, had for years been crafting a public persona built on mystery and mercurial interactions with the mainstream media.

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