By: Janis Mara

Content Exchange For High School Sports Info

from Adweek magazine’s IQ section:

(Adweek) A new player is joining the online sports huddle as, a network
of high school sports-oriented sites, announces a content partnership with the NFL high
school football site,

The St. Louis, Mo.-based SportsHuddle will provide New York-based NFLHS with articles on
topics such as football health and fitness, coaches and news. In turn, will
provide with content including weekly NFL player spotlights focusing on
pro players’ high school experiences.

There is no revenue involved in the deal, according to Matt Coen, CEO of SportsHuddle.
‘This allows to get access to some of the best content on the Internet around
high school football,’ Coen said.

As part of the agreement, will use’s high school football scores
and statistics.

Coen said his site, founded in September 1998, supplies scores from 2,000 of the 22,000 high
schools around the country. ‘This is an audience that is difficult for marketers to reach.
We provide advertisers and marketers a national platform to reach high school athletes,’
Coen said. The company’s revenue comes from advertisers and e-commerce on the sites.

The network is a partnership with national newspapers, including the Scripps
chain of 18 daily newspapers. ‘We provide them with our statistical publishing system; the
newspapers can just enter the scores,’ said Coen. ‘The system serves both online and the print


(c) Copyright 2000, Editor & Publisher

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