Sportswriting’s Future May Depend on the Athletic, Which is Either Reassuring or Terrifying

Jon Greenberg, a Chicago-based sportswriter, had just closed on his new house in 2015 when he was laid off by ESPN. Two months later, facing new mortgage payments and an uncertain future, he received a LinkedIn message from an entrepreneur named Adam Hansmann. He wanted Greenberg to be the first employee of a new sports media company called the Athletic.

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