Sprint to Sell AP News on Cell Phones

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(AP) Sprint Corp. rolled out a new service Thursday that makes it possible to watch the news on cellular phones.

The service will let Sprint PCS users download onto their phones an application that receives news, sports, and weather information and converts it into a slide show with streaming audio.

The Associated Press has contracted with V Star, the company that created the application, to provide the news for the service.

Sprint plans to charge $3.95 a month for the service. Chip Novick, Sprint PCS’s vice president of consumer marketing, said he expects it to be appealing “in these times of such important world alerts and events.”

IDC, a technology analysis firm, predicts 5.4 million cell phone users will subscribe to some sort of multimedia messaging system like this in 2004. By the end of 2007, IDC expects the number to rise to 28 million.

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